RESALE - R

Retail Sales Evaluation - Revised

Assesses overall fit for retail sales by evaluating how a person's work attitude, communication approach, and customer-facing style align with the demands of retail environments.

RESALE - R (Retail Sales Evaluation - Revised)

RESALE - R (Retail Sales Evaluation - Revised)

50 minutes
18+
Situational, self-report
119 questions
Sample Size: 888
Cronbach’s α: 0.96
Qualification Level: Class A
APA standards; Subgroup analyses available (gender, age, disability, ethnicity)
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Overview

RESALE – R looks at whether a person’s work attitude, communication approach, and customer-facing style fit the realities of retail sales. It focuses on how someone tends to interact with customers, handle pace and pressure, and represent the brand during everyday sales situations. This assessment is useful because retail success depends on more than product knowledge. How someone engages customers, stays professional during busy periods, and follows sales routines plays a big role in both customer experience and results. RESALE – R helps clarify whether a person’s natural approach supports those day-to-day demands.

What it assesses

This assessment provides an overall view of patterns that tend to shape:

  • How a person interacts with customers in face-to-face sales settings
  • How comfortable they are initiating and sustaining customer conversations
  • How they handle busy periods, interruptions, and shifting priorities
  • How attitude supports professionalism and service consistency
  • How work style fits retail sales environments

Why professionals use it

Professionals often choose this assessment because retail performance is strongly influenced by attitude and interaction style.

  • Help clarify whether someone’s approach supports positive customer experiences
  • Highlight habits that may affect engagement, service quality, or follow-through
  • Show how a person is likely to handle the pace and demands of retail work
  • Assist with development planning around sales behavior and service approach

Where it fits well

  • Hiring for retail sales roles: Useful when deciding whether to bring someone into a customer-facing retail position.
  • Sales onboarding and training: Helps set expectations around customer engagement, professionalism, and day-to-day sales behavior.
  • Coaching and performance support: Useful when customer interactions, consistency, or attitude have become concerns.
  • Role fit or job matching: Helps determine which retail setting best fits a person’s work style.

A helpful professional note

RESALE – R reflects general work style and customer interaction tendencies based on self-report, not guaranteed sales performance. Retail outcomes are also shaped by training, store environment, management support, and product mix. Results are best treated as one data point and considered alongside observation and real-world performance.

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