We have built assessments for Land Rover, Tesco, Ace Hardware and FX Networks, and for university labs and matching platforms. Some measure competencies for hiring. Some are quizzes built to be shared. All of them are scored properly.

Custom assessments are ideal for organizations that need to measure something unique—with clarity, reliability, and purpose.
An HR or L&D team needing a psychometric tool aligned with your competency model
A marketing agency or brand looking to launch a viral quiz, insight-driven funnel, or branded experience (e.g., Adventure Quotient for Land Rover)
A franchise or certification body assessing suitability for partnership or promotion (e.g., Ace Hardware Franchisee Assessment)
A research institute or university lab needing a digital, scalable psychometric tool (e.g., alertness & reaction time study for Monroe Institute)
A platform or matching service building a personality-driven algorithm (e.g., Heavenly Matched, Click with Friends)
A media property needing interactive content or show tie-ins (e.g., The Test with FX Networks)
If your goals are specific, high-stakes, or high-scale, we'll help you deliver a tool that does more than look good—it works.
We offer flexible development paths, depending on where you're starting and what you need:
Custom doesn't stop at test content. We can support you with:
30 years of test development
Several hundred validated assessments in the library to draw from
Psychometricians and engineers in-house, not subcontracted
Clients from Land Rover to single-lab research groups
Concept to launch, including norming and validation
Bring the problem rather than the spec. Most of these projects start with someone describing a decision they keep getting wrong.